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Top Six Social Media Tips for Small Businesses


After taking a short break due to the hustle and bustle of a Cambridge term, the CAMSoc Blog is back with more content than ever! Don't forget that we've got our event with the lovely people over at Give A Grad A Go tomorrow at 17:30! Head over to our Instagram page to sign up!


Today we've got a wonderful blog takeover from Shauna McKillop, a final year Communication, Advertising and Marketing student and Freelance digital marketer. During the pandemic, the importance of social media has been reinforced for small businesses. Shauna provides some top tips for maintaining a strong and successful social media presence for small businesses.

As small businesses begin to make their way through the COVID-19 restrictions and try to

bounce back to normality, it’s only right we do all we can to support them. Having an online

presence has never been more important however, if you’re new to the digital world, it can

be hard to juggle your daily tasks and run your social media accounts. From working in a

digital marketing agency, I have seen how social media can help brands excel and grow their

audience. So here are my top six social media tips to get your small business thriving online!


1. Use your brand guidelines:

If you’re new to social media, you need to establish a set of brand guidelines. This includes

rules to create an identity for your brand regarding personality, tone, logo and colour

palette. By remaining consistent with your guidelines, it will give your business a more

professional look online and make you more recognisable. Investing in a branding agency

can be completely worth the money if it means your business will look the part online.


2. Establish a tone of voice:

Running your business’s social media account isn’t just about selling your products or

services, it’s about establishing relationships. You might want to ditch the sales pitch voice

and speak to your customers like you would in person. Do you want to come across as

friendly and a bit of fun? Then inject that into your captions and posts!


3. Create a community:

This tip kind of relates to my previous point. If you want your followers to engage with you and build relationships, create a sense of community! Not only will they be interested in your product offering, but they will also want to see what you’re up to and have a chat. So why not make use of features such as Q&As on Instagram to get them talking? This is a great way to get yourself out there and show them you value their involvement.


4. Post regularly:

Instagram’s algorithm has its way of only showing content to users that they’re interested in and particularly, fresh content. This is why you should post on a daily basis whether it’s stories or posts, as old content can get pushed to the bottom of the pile. Business accounts on Instagram have a great insights section where you can see when your followers are most active and schedule your content accordingly so you catch them whilst they’re online.


5. Host competitions:

Who doesn’t love a freebie? Creating competitions such as giveaways for your followers

shows that you’re willing to give back to them. This can be a great way to increase your

engagements and get people sharing with their friends – I suppose you could say it’s a

digital version of word of mouth. And perhaps if you’re a skincare brand giving away free

products, that one person might repeat the purchase when they run out!


6. Create engaging content:

Content is king. Your engagement and reach boils down to what you’re actually posting. If

you’re posting irrelevant information that has nothing to do with your brand, your followers

are going to question what your purpose is. So, from my experience, engaging content is

something that users can benefit from. This can range from interactive stories, Instagram

lives, video content (tutorials are great if they fit with your product!) or just you sharing

snippets of your day to day life in work.


As you dive into the world of social media, remember to keep it simple too. What works for

someone else might not work for you, and that’s okay. As long as your customers are

engaging with you, you’re onto a winner! If you’re a small business reading this and realise

you might need some more advice, please don’t hesitate to get in touch with me.

CAMSoc would like to thank Shauna for her wonderful piece - You can connect with Shauna through the following links:

LinkedIn - https://www.linkedin.com/in/shauna-mckillop-499596176/

Twitter - https://twitter.com/ShaunaMcKillop

Instagram - https://www.instagram.com/shaunamckillopx/


Disclaimer: The views expressed in this article are those of the author only, and does not represent the views of CAMSoc as a whole or the University of Cambridge.